Work With Me

How can you work with Rudy Abitbol?

Five ways to work together, tailored to your needs and where you are in your digital transformation journey.

• The Commerce Operating Audit (4–6 weeks) — A fixed-scope diagnostic of your entire commerce operation across six dimensions, with findings you own and a prioritized roadmap. The front door to every engagement.
• Fractional Leadership (Ongoing) — A VP- or Director-level operator embedded with your team for ongoing B2B commerce decisions. Monthly sessions, stakeholder workshops, and vendor evaluation support.
• Project Leadership (Project-based) — Hands-on implementation guidance through the critical phases, through go-live and adoption.
• Due Diligence & M&A Advisory (Project-based, pre-close) — A pre-acquisition commerce audit for private-equity firms and strategic buyers: digital maturity, product-data quality, AI-readiness, and transformation risk.
• Speaking & Workshops (Event-based) — Keynotes at industry conferences and private workshops for executive teams, in English and French.

What is the B2B Commerce Operating System™?

A strategic framework I developed for manufacturers and distributors to design, build, and scale B2B digital commerce. It addresses the full lifecycle — from initial foundations through sustainable growth.

• 5 Pillars of Maturity: Onboarding, Implementation, Adoption, Retention, Growth
• 4 Core Enablers: Data & AI Orchestration, Product Information Management (PIM), ERP and Operational Systems Integration, Analytics and Business Intelligence

Strategic Frameworks

• B2B eCommerce Maturity Journey — A staged model with five progressive phases.
• Product Data Readiness Model — Three-level maturity assessment: Fragmented, Structured, Intelligent. Evaluating accuracy, governance, completeness, and AI-readiness.

Why do B2B digital transformations fail?

B2B digital transformations fail for five recurring reasons — and none of them are the platform:

1. Technology-First Thinking
2. Underestimating Data Complexity
3. Neglecting Change Management
4. Misaligned KPIs
5. Vendor Dependency

What Clients Say

"Rudy brings a rare combination of strategic thinking and hands-on B2B commerce expertise. He doesn't just advise — he's been in the trenches."

4.7/5 on Clutch

Implementation Projects

For full implementation projects, I work through my agency Human After All. From strategy to execution — Shopify Plus B2B commerce, Akeneo PIM architecture, ERP integrations, and AI-powered solutions.

Ready to Get Started?

Book a Conversation — Let's discuss how these frameworks can accelerate your B2B transformation.