Work With Me

Last updated: July 2026

I help manufacturers and distributors build modern commerce operations through proven frameworks, strategic consulting, and hands-on leadership. No theory. No vendor pitches. Just frameworks that drive results.

  • 18+ Years B2B Experience
  • 100+ Projects Delivered
  • $500M+ Revenue Enabled
  • 3 Continents Served
Rudy Abitbol — 18+ years operating B2B commerce for manufacturers and distributors

How can you work with Rudy Abitbol?

Four ways to work together, tailored to your needs and where you are in your digital transformation journey.

  • Executive Retainer (Ongoing) — Your dedicated strategic partner for ongoing B2B commerce decisions. Monthly sessions, stakeholder workshops, and vendor evaluation support.
  • Platform Assessment (4-6 weeks) — A focused diagnostic of your current commerce stack with clear, unbiased recommendations for what's next.
  • Project Leadership (Project-based) — Hands-on implementation guidance through critical phases — ensuring you ship successfully.
  • Speaking & Workshops (Event-based) — Keynotes at industry conferences and private workshops for executive teams on B2B commerce transformation.

What is the B2B Commerce Operating System™?

A strategic framework I developed for manufacturers and distributors to design, build, and scale B2B digital commerce. It addresses the full lifecycle — from initial foundations through sustainable growth.

  • 5 Pillars of Maturity: Onboarding, Implementation, Adoption, Retention, Growth
  • 4 Core Enablers: Data & AI Orchestration, Product Information Management (PIM), ERP and Operational Systems Integration, Analytics and Business Intelligence

Strategic Frameworks

  • B2B eCommerce Maturity Journey — A staged model with five progressive phases.
  • Product Data Readiness Model — Three-level maturity assessment: Fragmented, Structured, Intelligent. Evaluating accuracy, governance, completeness, and AI-readiness.

Why do B2B digital transformations fail?

B2B digital transformations fail for five recurring reasons — and none of them are the platform:

  1. Technology-First Thinking
  2. Underestimating Data Complexity
  3. Neglecting Change Management
  4. Misaligned KPIs
  5. Vendor Dependency

What Clients Say

"Rudy brings a rare combination of strategic thinking and hands-on B2B commerce expertise. He doesn't just advise — he's been in the trenches."

— Jason Greenwood, B2B eCommerce Expert & Podcast Host

4.7/5 on Clutch

Implementation Projects

For full implementation projects, I work through my agency Human After All. From strategy to execution — Shopify Plus B2B commerce, Akeneo PIM architecture, ERP integrations, and AI-powered solutions.

Rudy Abitbol leading an executive session on B2B commerce transformation

Ready to Get Started?

Book a Conversation — Let's discuss how these frameworks can accelerate your B2B transformation.